spring blooms new energies
Sakura Matsuri, or cherry blossom season, celebrates the fleeting beauty of Japan’s blooming sakura trees each spring — a tradition of hanami (flower viewing) that dates back over a thousand years.
In multicultural London, Sakura Matsuri offers a joyful way to bring teams together through art, taste and tradition — honouring Japanese heritage while celebrating the fleeting beauty of spring.
“A beautiful afternoon with blossoms and real appreciation for japanese culture & philosophy”
Book a Bespoke Event
Cultural Insights
From the tradition of hanami to the symbolism of sakura in Japanese culture, each session shares the meaning behind cherry blossom season’s oldest customs.
Arts & Crafts Workshop
From fan painting to matcha whisking and wagashi tasting, hands-on activities inspired by Sakura Matsuri traditions, with a handmade creation to take home.
connect & Celebrate
From sake tastings to yukata try-ons, moments designed to bring people together and celebrate the fleeting beauty of spring.
A Dear Asia Event
Not a small undertaking – our whole team of experienced language, culture and craft educators comes together to design and deliver your experience.
Styled like a fun fair – activities are set up as different stations so guests can wander between at their own pace, making the whole event feel like a festival fun fair rather than a fixed itinerary.
Flexible by design – activities scale from an intimate team of 12–20 to a company-wide celebration of 60 or more.
Fully immersive – guests see, feel, learn, taste and create, connecting genuinely with Asian culture through multi-sensory experiences.
Active engagement – we keep a facilitator-to-guest ratio of 1:6–8, so everyone stays engaged and involved.
Our Special For Sakura Matsuri
This Lantern Festival, we bring the celebration to life through crafting, riddles and the stories behind them. Scroll down to photo section.
🌸 Sakura fan painting – guests hand-paint their own folding fan with cherry blossom designs to take home.
🍵 Matcha whisking – learn the art of whisking traditional matcha, paired with seasonal wagashi sweets.
🍶 Sakura sake tasting – sample cherry-blossom-infused sake and hear the stories behind hanami traditions.
👘 Yukata try-on – dress up in traditional Japanese robes for photos guests will treasure.
🍡 Mochi making – pound and shape your own mochi rice cakes, a beloved seasonal treat during cherry blossom season.
let’s Plan your event
Group Size
20–60 guests per session — our sweet spot for keeping everyone engaged, with a facilitator-to-guest ratio of 1:8. More than 60 people? We can run back-to-back sessions instead.
Venue
We come to you – materials, tea-ware and décor included, set up and packed away on the day. If you’re planning a team outing instead, we can help source a suitable venue.
Session Length
Most sessions run 1 to 1.5 hours, especially during work hours. Our team will need 1–2 hours before and after to set up and clean up.
Price
We quote based on a few key factors – number of people and workshops of your choice. Our quote covers planning, materials, logistics and labour costs, so it’s not as simple as a flat price per person.
How booking Works
Tell us your event idea, headcount, preferred date and if possible a budget range
Receive a tailored event proposal from us, including what we can do and a detailed quote
Confirm event format, pay a deposit or in full to lock in your date, book the room and we’ll run the show
Explore What we can do
Book one of our public workshops
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December 4
Dear Asia Christmas Party 🎄
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Japanese Culture Day (文化の日, Bunka no Hi) Celebration: Taste, Sip & Enjoy 🇯🇵
“One team for your every eSEA celebration – One Partnership, not a new vendor each time”
We are expert culture educators
Every session is designed and led by trained language, culture and craft educators – so the fun always comes with real substance behind it.
Real Artisans, Real Traditions
We work with native practitioners and authentic materials, so every tradition and craft your team learns is rooted in our heritage, not a watered-down version.
one partner, every festival
Lunar New Year, Mid-Autumn, Dragon Boat, ESEA Heritage Month and more – book once, and we cover every celebration on your calendar.
teams who book us multiple times
As a vote of confidence – a good number of our clients have invited us back for their celebrations and team building three years running, and counting.
our Client Reviews
what People Ask us?
explore other festivals With Us
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